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Insurance Articles
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How to Hold People`s Interest throughout those `Long Copy` Sales Letters
By Scott Bywater
Narrowboat Insurance Owning and sailing in a narrow boat can be one of the most rewarding and relaxing ways of spending your time. The leisurely pace of life in a narrow boat can be truly calming, and can do wonders of your state of mind by letting all your cares wash away as you glide majestically through the water. How ever, a narrow boat is a big investment, and because of this you need to ensure you have the very best Narrowboat Insurance possible for your beloved vessel. You need Narrowboat Insurance that is specifically tailored to your needs, and covers every thing you want it to cover. When buying or renewing your Narrowboat Insurance why not get in touch with one of the very best insurers of all types of sailing vessels in the business. This insurance company will liaise with you very closely whilst choosing your policy to ensure you get he right one for your needs, and that you are fully aware of what is covered ? or not ? before you buy. So for peace of mind get in touch with the experts before you sail.
1. Word For Word 2. Skim through it and see if anything catches their eye Which is the exact reason why you should incorporate at least 2 sub-headlines per page. You see, many people will skim through your ad or sales letter because they may be short on time. But if something catches their eye, it will hook them back into your pitch. So how do you generate sub-headlines? Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline. However, you?ll find you have created a bundle of other ones you can use as sub-headlines. Nothing will help you understand this like an example. So let me give you one: Recently, I created a sales letter for one of my clients. Here?s the opening line (before the headline): Discover the fortune that lies hidden in your salary? Here?s the headline: ?Here?s A Quick And Easy Way To Get Started On YOUR Road To Real Estate Riches?? And here are some of the sub-headlines... Real Estate has been responsible for more millionaires over the last 60 years than any other form of investment! It?s a shame for you not to create financial freedom through Real Estate When These People Are Doing It So Easily How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come Now think about it. If you were flicking through a sales letter and saw the headline: ?How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come?? There?s a good chance it hook you back into the copy, isn?t there? Now I thought of the idea for every single one of these sub-headlines while in the process of writing the main one. So make sure you get busy writing those headlines ;) 
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